Whether on smartphone, console or computer: the selection of games is gigantic – and so are the editions of the Germans. They spent 5.5 billion euros on games in 2021. The purchase represents a small part of it. The big business is elsewhere.
Germany is a country of players. After the proportion of video and computer readers remained constant for several years, it increased by three points to 46% at the start of the corona pandemic. Last year, he put it back in place: After the Figures from the digital association Bitkom meanwhile, one in two say they at least occasionally use video or Computer game too busy.
With 53%, men are slightly in the majority here. The younger the people, the more they gamble. But the number of players in all age groups has increased.
The growing interest in games was not just a phenomenon related to the outbreak of the pandemic. In fact, Germans spent €9.8 billion on games and devices last year, 17% more than in 2020, according to figures from Game, the German games industry association.
However, the jump in growth was even greater, reaching almost a third the previous year. “Those who first discovered the games during the lockdowns will also enjoy them in the long run,” says Felix Falk, Game’s chief executive.
Most people use their smartphone for this. According to statistics portal Statista, it is 45% of players. One in three plays on computer and a good quarter on console.
Smart TVs are a little behind at just under ten percent. The biggest turnover is achieved with games on smartphones and tablets. Gaming apps have been among the most popular apps in the Apple and Google app stores for many years.
The market in Germany is dominated by gaming spending. This represents a large part of the turnover, namely 5.5 billion euros. According to figures from Game, the Germans spent nearly 3.6 billion euros last year on hardware, that is to say on consoles, gaming PCs and accessories.
Of the expenditure on games, only a good billion euros actually went to the purchase of such games and 145 million euros to subscriptions. The lion’s share of more than 4.2 billion euros are in-game purchases, where players receive virtual goods or expansions. This way, game developers can generate continuous revenue.
Among smartphone and tablet users, in-app purchases increased by 22%. The association reports that in-game purchases for PC and console games have increased by 50%. The change is apparently taking place with a time lag compared to smartphones and is currently catching up. The share of German game developers in sales in Germany is around five percent.
Even though most people play on their smartphones, consoles are still a big market. At the moment, vendors cannot supply enough devices as demand exceeds supply. Manufacturers in this sector are also feeling the shortage of semiconductors.
Incidentally, the best-selling gaming console in the world was the Playstation 2, which sold nearly 160 million devices since its release in 2000, closely followed by the Nintendo DS.
The list of top-selling PC and console games in Germany last year was led by the football game “EA Sports Fifa 2022”, followed by “Grand Theft Auto V” and “Mario Kart 8 Deluxe”.