Nearly a million viewers: Joko and Klaas miss the target of 0.0% audience – media – society

The two hosts Joko Winterscheidt and Klaas Heufer-Umlauf did not achieve their goal of turning off all ProSieben viewers. An average of 980,000 people (3.9%) watched the “anti-entertaining” jokers from 8:15 p.m. to 6:15 p.m. In the large target group of 14 to 49 year olds, the listening rate was 13.7%.

Winterscheidt and Heufer-Umlauf had tried to drive their TV audience completely out with their latest prank on Wednesday. After a brief introduction, the duo spent the rest of the quarter-hour of prime time lining up in front of a white backdrop without speaking.

To that end, the moderators played disturbingly monotonous synthesizer music and used the treadmill to praise the competition program.

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A thought came to them during the night, Joko said at the start: “With these 15 minutes we wanted to put on the shoelaces of our employer ProSieben as much as possible.”

Sending out stupid ideas, exploring the limits of what you can expect, that was the idea behind it all. Klaus: “What happened? At home, you regularly listened to the 15 minutes and this ad-supported private television monster called ProSieben thanked us too.” The broadcaster often found that “really good “. “It is a scandal.”

It’s “high time we changed that,” Klaas continued. “That’s why we’ve decided to downgrade ProSieben to zero with your help today. Maximum failure for everyone involved. Project 0.0%.” Joko added, “Today we’re going to keep you entertained by making you so bored that even the very last person passed away.”

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