TV ratings in April: ZDF plummets among young viewers

It holds a market share of 13.6% ZDF recovered in April. That’s it Second leader in front of ARD, which amounts to 11.6%. Both deteriorated 1.1 and 0.7 percentage points respectively from March. This is explained, among other things, by the fact that there were fewer formats of information on the war in Ukraine than in March. Moreover, interest in war reporting is waning. All viewers combined, public broadcasters remain market leaders RTL, which amounts to 7.7%.
However, people under the age of 50 reach ARD and ZDF barely. Won in the group of viewers between 14 and 49 years old RTL in April with a market share of 9.6% By seven with 8.9%. ARD and ZDF fell 1.0 and 1.3 percentage points in the “target group relevant for advertising” compared to March. the ARD is still in fourth place with 7.0 percent, that ZDF with 6.1% in sixth place – still behind sitting 1 (6.6 percent). Sitting at 4.7% cable one to ZDF in the neck.

Total numbers look even worse than percentages. Because the under 50 group says goodbye to television as a whole. At most two or three programs a day bring together in front of the television more than a million viewers from a group in which, according to the Federal Statistical Office, 32 million people live in Germany. This Saturday, the television channels of this group reached only 14 programs of more than 1% of this population group – including three times the paid channels sky with football broadcasts.

The dilemma of ZDF is particularly evident in the main evening program. The second often relies on thrillers or lard. They reach values ​​between three and a half million and six million viewers. This often means victory of the day – for all spectators together. But if that ZDF pilchers or airs regional thrillers, usually not even one in ten viewers is under 50. Films are often shot at such a slow pace that they appeal to older audiences – and they reach precisely that audience.

The third most successful broadcaster in the 14-49 age bracket is voice, a cousin of RTL-Family. And even if Rupert Murdoch is meanwhile in VOICE had invested, the broadcaster has nothing to do with its American Fox– chain to do. The name “Vox” means voice in German – and was founded 30 years ago as a news and infotainment channel. voice achieves a market share of 7.3% among the under 50s.

Prime time voice on successful show formats such as “Grill den Henssler”, “Sing meine Song” or on his strongest horse: “Die Höhle der Löwen”. Achieved with boot show voice also with the total number of viewers leading the daily values. total lies voice in fifth place among all viewers with a market share of 4.9% – just behind sitting 1 (5.1) and well ahead of Pro Sieben (3.8).

It is certainly not because of money that those spoiled by fees ARD and ZDF not reaching the youngest. Only: Lavish gear with broadcast fee helps ARD and ZDF Neither has commercial success with people under 50. Nor does it absolutely guarantee quality: 91% of the content that RTL between 8:15 p.m. and midnight consists of new productions – at ARD and ZDF it is only 88%, as the specialized portal determined Possesses.
voice there is much less money available. Only 43% of their primetime shows are broadcast aloud new goods as a result. The broadcaster compensates for this with a skill in managing investments: voice does not reinvent television, but just makes it better than the competition. “Goodbye Germany!”, for example, is another emigration format, but it’s technically well done. Otherwise prove voice Taste the selection of series and films such as “Bones”, “Friedmanns Vier” or “Elysium”.

The night belongs VOICE crime lovers. The real cases in the “Medical Detectives” series are a few years old and have been around a lot – but still better than the regional public law crime thrillers, in which funny inspectors are funny and can be funny because clumsy criminals give them the proof of from the 75th week Let the minute fall into your hands by itself. Incidentally, the commissioners then bring their political views on climate protection or the “old white man”. Who? Well the of ARD and ZDF only.


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