“The Lion’s Den”: saddle feeling “Freibeik” – double deal! – TV

On Monday evening, founding mother Iris-Sabine Langstädter (58) from Bremen and her daughter Carmen (31) inspired the investors of “Die Höhle der Löwen” (VOX).

Their mega-invention “Freibeik” started on horseback! Mother and daughter are both motorcycle enthusiasts.

But Iris-Sabine also had a passion for other saddles. The founder in front of the lions: “When we are not sitting on the saddle, we are in our family two-wheeler shop in Bremen.”

The skilled retail clerk has worked with bikes for over 30 years – and has always encountered the same bike problem: “Saddles can cause pressure points, chafing, numbness and back pain. They all have a problem: they are firmly mounted on the bike.They are rigid and this rigidity does not allow any movement of the back.


Are they reinventing the bike?  Iris-Sabine and Carmen (left) show off their saddle jointFoto: RTL / Bernd-Michael Maurer

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Are they reinventing the bike? Iris-Sabine and Carmen (left) show off their saddle jointPhoto: RTL / Bernd-Michael Maurer

His daughter Carmen enthusiastically spoiled the lion: “We present to you an absolute world premiere!”

Then mum Iris-Sabine spoke about her invention: “One day I was standing in our store and wondering why I couldn’t sit as comfortably on my bike as on my horse – and then I had a flash of inspiration! I really had a brilliant idea and I knew exactly: this is the solution.

The solution: a bicycle seat seal! It should be adaptable on every bike and works as a kind of adapter. The founder proudly: “The saddle now easily follows every movement by shifting your weight. Like in a horse saddle.

The lions were impressed, but still had a few questions. Dagmar Wöhrl (67), for example, wanted to know: “You developed it for five years. How did you do that? Did you have a partner with you who helped you? Her daughter Carmen said, “She did it all on her own!

Power Mom Iris-Sabine said: “We have a bike shop and that’s why I know the mechanical processes very well. Then I had the idea for the joint. I told my husband about it and then I said, ‘Please solder it like this!’ And then I did a first test drive with my husband at night.

Carmen interrupted her mother enthusiastically: “Always the night! No one was allowed to see it as it was his secret project. The founder’s mother also said modestly: At the inventors’ fair in Nuremberg, she won a gold medal with the Freibeik saddle. Dagmar Wöhrl from Nuremberg nodded appreciatively: “That means something!”


Nils Glagau tests the innovative saddle, which of course only works with a tryFoto: RTL / Bernd-Michael Maurer

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Nils Glagau tests the innovative saddle, which of course only works with a tryPhoto: RTL / Bernd-Michael Maurer

Business expert Ralf Dümmel (55) and big investor Carsten Maschmeyer (62) really wanted to invest. But Ralf Dümmel was hampered by the high price of 149 euros. Because until now, every Freibeik saddle was a one-off production of the milling machine. Dümmel therefore had an important question for the founders: “If we managed to reduce production costs, would you also pass on the purchasing benefits to the end customer?” Iris-Sabine nodded!

However, the two lions demanded 40% of the company for 190,000 euros. Iris-Sabine originally only wanted to give up 25.1%! The daughter and mother withdrew for a brief consultation with the family.


Carsten Maschmeyer bitesFoto: RTL / Bernd-Michael Maurer

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Carsten Maschmeyer bitesPhoto: RTL / Bernd-Michael Maurer

But Carsten Maschmeyer has already felt the case by observing the founders: “It’s a euphoric atmosphere. They are already chilling the champagne!”

In effect! Iris-Sabine beamed with joy: “We’re going to do it!” Mother and daughter hugged after the mega deal.

Touched Iris-Sabine: “It couldn’t have gone better and now we can make the product really big!”

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