The DIY industry is booming
Freelancers love home improvement stores
Radishes on the balcony, tomatoes in the garden, salads in the vegetable garden: Equipped with the more or less green hand, more and more amateur gardeners are trying to be self-sufficient. Due to the current situation, this trend is resuming.
Due to the war in Ukraine and rising food prices, more and more people are apparently trying to stock up on fruit and vegetables. The trade association for DIY, construction and gardening (BHB) has reported a growing trend towards the purchase of seeds and propagation plants as well as an increased need for self-sufficiency. “This trend affects all age groups and is often accompanied by a return to one’s own vegetable garden,” said Peter Wüst, managing director of BHB in Cologne.
City dwellers have also created opportunities for themselves: for example, the sale of raised beds, which can be stored on the balcony to save space, has increased significantly. A large trading company saw demand rise by a third compared to the same period in 2021, Wüst reported. “Traders are noticing similar effects with plant products – especially with crops,” the industry expert said. However, demand here is still heavily dependent on the weather and has therefore been rather restrained in recent weeks. “Nevertheless, traders are optimistic that the demand for plants will again increase significantly in the coming weeks with better weather conditions, especially as the season is only just beginning.”
As a trade association, the BHB represents the interests of companies in the DIY, construction and gardening retail trade in Germany, Austria and Switzerland. According to the information provided, the total gross turnover of DIY stores in Germany reached around 20.33 billion euros last year. This includes not only garden-related products, but also areas such as sanitary ware, painting accessories and building materials.
quality and organic
Industry giants are Obi, Bauhaus, Hornbach, Hagebau and Toom. However, war, rising prices and inflation also have negative consequences for the so-called DIY industry: According to Wüst, some companies have fewer customers in certain places. “Particularly in the high-priced product groups, customers are currently buying more purposefully and cautiously.”
Despite additional challenges such as problems in production and supply chains as well as high energy and logistics prices, companies expect their goods to be readily available throughout the year. “The trend is still towards high quality and organic production,” says Wüst. It is clear that this range will be greatly expanded at many specialist garden retailers in the near future. Companies are currently very concerned by the subject – “from supply to employee training to consulting”.